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FullyRaw by Kristina
Rawvana’s Raw Recipes
Rawvana’s Smoothie Challenge
Nikki’s 5-Day Detox

Overview

Kristina Carrillo-Bucaram (‘FullyRaw Kristina’) is the most popular influencer in the raw vegan community, with millions of followers on social media. We met up with Kristina at a local vegetarian festival. One discussion led to another, and we proposed the idea of a mobile application. TouchZen Media was soon hired as her mobile application consultants to bring Kristina’s innovative content and the FullyRaw lifestyle to the iOS and Android markets. The subject matter expert, Kristina would focus on providing the exceptional content for the app, while TouchZen would create the perfect mobile experience to engage, delight and grow Kristina’s follower base.
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Results

Within a week of FullyRaw’s debut on the App Store, the app skyrocketed to become the #1 paid app in the Food & Drink category and a top 10 paid app across all categories. The FullyRaw app was awarded the 2018 W3 Gold Award for Mobile Apps in the Food & Drink category. For many of Kristina’s followers, the app has become the essential way to engage with Kristina’s content and practice the FullyRaw lifestyle. Our favorite feature is giving Kristina and her team the ability to add recipes and challenges within their own personal dashboard without relying on regular app updates. This allows the content to stay as fresh as her recipes.

“We’ve had a wonderful experience and everyone loves the look and feel of the app... Cyrus and the team were excellent at walking us through the progress. They do a great job with setting expectations. We couldn’t be happier with the outcome.”

-Kristina Carrillo-Bucaram from FullyRaw Kristina

Overview

Yovana Mendoza’s bubbly laughter and charming personality have skyrocketed her to over 1.2 million followers on Instagram and Youtube in just a few years. With so many fans hungry for more of her masterful whole food creations, she came to us to create her app for iOS and Android to serve as the perfect recipe book for all things Rawvana. We wanted to make a simple app that allowed users to navigate through recipes and content with just a few taps.
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Results

Within a few weeks of launch, Rawvana’s Raw Recipes reached #1 in the Food and Drink Category, appeared in the top 50 overall paid apps, and has since been featured multiple times by Apple in the App Store. As the Rawvana brand continues to grow, the app must grow with it. For version 4.0 we have optimized Rawvana’s Raw Recipes into a multilingual application to display over 100 recipes on iPhone, iPad, and Apple Watch. The app now supports shopping lists and YouTube video integration, and our process has allowed Yovana’s visually stunning, retina quality photography to load seamlessly without any delay.Yovana’s followers, both old and new, are finding the app to be an encouraging resource to achieve their health goals.

“Working with TouchZen Media is what a true collaboration is about. Cyrus believed in the Rawvana brand from the very beginning. As we grew so did the App. I look forward to doing more work with the TouchZen Media team.”

-Yovana Mendoza aka “Rawvana”

Overview

After the success of Rawvana’s Raw Recipes, TouchZen Media and Yovana partnered up again to create Rawvana’s 30 Day Smoothie Challenge. The goal for this application was to motivate those looking to add more fruits and vegetables to their diet with 30 days of delicious nutrient dense smoothies. We wanted to keep the app straight forward. Focus on the ingredients, blend a little each day, and track your progress.
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Results

We created two different types of views to allow users to toggle between a list of the smoothies along with an overview of their progress. The application also includes a shopping list , favorites section, and custom alerts to help users stay on track. Upon release, Rawvana’s 30 Day Smoothie Challenge jumped to the App Store top charts for the Food and Drink category. Updates are ongoing with the recent release of version 2.0 with new photos and simplified navigation.

“Working with TouchZen Media was the collaboration I was looking for. Cyrus believed in the Rawvana brand from the very beginning. As we grew so did the App. I look forward to doing more work with the TouchZen Media team.”

-Yovana Mendoza aka “Rawvana”

Overview

The 5 Day Detox is revolutionizing the concept of a detox. Unlike normal “cleanses” and “detoxes,” Nikki Sharp’s 5 Day Detox provides full meal plans with 5 meals a day to help you reduce bloating and nourish your body with vitamins and minerals. User’s were accustomed to using Nikki’s physical book to work through the detox but Nikki came to us to find ways to enhance this experience. Nikki had gathered a wealth of information such as the benefits of a detox, step by step recipe instructions, food substitutions, and ingredient lists with multiple recipe options. We wanted to bring all this information into the app without making it too overwhelming for the user.
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Results

We wanted the features that were developed to go beyond the functionality of a standard book. We made a shopping list easier for the user so everything would be sorted by aisle or recipe. We wanted users to customize their meal alerts so we built the feature right in during onboarding so you can set your plan for the week and be notified everyday. The most important feature was to allow user’s to track their progress and then share their results. We created a built-in before and after photo feature that allowed users to easily share their results after completing the detox. Within a week of release, the 5 Day Detox app become the #1 paid app in the Food & Drink category. User’s have been sharing their success stories on social media with the #5daydetoxapp. Nikki is now able to grow her audience and travel the world while sharing her best selling meal plan.

“Working with Cyrus and his team was a wonderful experience. They are extremely fast with communication, listens to their clients needs and work quickly and efficiently. Can't recommend them enough!”

-Nikki Sharp

TouchZen Media is  a design and development agency, specializing in iOS and Android applications. We work with well-known and emerging brands looking to expand their content to mobile applications.

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