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FullyRaw by Kristina
Rawvana’s Raw Recipes
Rawvana’s Smoothie Challenge
Nikki’s 5-Day Detox

Overview
Kristina Carrillo-Bucaram (‘FullyRaw Kristina’) is the most popular influencer
in the raw vegan community, with millions of followers on social media. We
met up with Kristina at a local vegetarian festival. One discussion led to
another, and we proposed the idea of a mobile application. TouchZen Media
was soon hired as her mobile application consultants to bring Kristina’s
innovative content and the FullyRaw lifestyle to the iOS and Android
markets. The subject matter expert, Kristina would focus on providing the
exceptional content for the app, while TouchZen would create the perfect
mobile experience to engage, delight and grow Kristina’s follower base.






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Results
Within a week of FullyRaw’s debut on the App Store, the app skyrocketed to
become the #1 paid app in the Food & Drink category and a top 10 paid app
across all categories. The FullyRaw app was awarded the 2018 W3 Gold
Award for Mobile Apps in the Food & Drink category.
For many of Kristina’s followers, the app has become the essential way to
engage with Kristina’s content and practice the FullyRaw lifestyle. Our
favorite feature is giving Kristina and her team the ability to add recipes and
challenges within their own personal dashboard without relying on regular
app updates. This allows the content to stay as fresh as her recipes.


Overview
Yovana Mendoza’s bubbly laughter and charming personality have
skyrocketed her to over 1.2 million followers on Instagram and Youtube in
just a few years. With so many fans hungry for more of her masterful whole
food creations, she came to us to create her app for iOS and Android to
serve as the perfect recipe book for all things Rawvana. We wanted to make
a simple app that allowed users to navigate through recipes and content with
just a few taps.






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Results
Within a few weeks of launch, Rawvana’s Raw Recipes reached #1 in the
Food and Drink Category, appeared in the top 50 overall paid apps, and has
since been featured multiple times by Apple in the App Store. As the
Rawvana brand continues to grow, the app must grow with it. For version 4.0
we have optimized Rawvana’s Raw Recipes into a multilingual application to
display over 100 recipes on iPhone, iPad, and Apple Watch. The app now
supports shopping lists and YouTube video integration, and our process has
allowed Yovana’s visually stunning, retina quality photography to load
seamlessly without any delay.Yovana’s followers, both old and new, are
finding the app to be an encouraging resource to achieve their health goals.


Overview
After the success of Rawvana’s Raw Recipes, TouchZen Media and Yovana
partnered up again to create Rawvana’s 30 Day Smoothie Challenge. The
goal for this application was to motivate those looking to add more fruits and
vegetables to their diet with 30 days of delicious nutrient dense smoothies.
We wanted to keep the app straight forward. Focus on the ingredients,
blend a little each day, and track your progress.






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Results
We created two different types of views to allow users to toggle between a
list of the smoothies along with an overview of their progress. The
application also includes a shopping list , favorites section, and custom alerts
to help users stay on track. Upon release, Rawvana’s 30 Day Smoothie
Challenge jumped to the App Store top charts for the Food and Drink
category. Updates are ongoing with the recent release of version 2.0 with
new photos and simplified navigation.


Overview
The 5 Day Detox is revolutionizing the concept of a detox. Unlike normal
“cleanses” and “detoxes,” Nikki Sharp’s 5 Day Detox provides full meal plans
with 5 meals a day to help you reduce bloating and nourish your body with
vitamins and minerals. User’s were accustomed to using Nikki’s physical
book to work through the detox but Nikki came to us to find ways to enhance
this experience. Nikki had gathered a wealth of information such as the
benefits of a detox, step by step recipe instructions, food substitutions, and
ingredient lists with multiple recipe options. We wanted to bring all this
information into the app without making it too overwhelming for the user.






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Results
We wanted the features that were developed to go beyond the functionality
of a standard book. We made a shopping list easier for the user so
everything would be sorted by aisle or recipe. We wanted users to customize
their meal alerts so we built the feature right in during onboarding so you can
set your plan for the week and be notified everyday. The most important
feature was to allow user’s to track their progress and then share their
results. We created a built-in before and after photo feature that allowed
users to easily share their results after completing the detox.
Within a week of release, the 5 Day Detox app become the #1 paid app in
the Food & Drink category. User’s have been sharing their success stories
on social media with the #5daydetoxapp. Nikki is now able to grow her
audience and travel the world while sharing her best selling meal plan.
