Overview
Kristina Carrillo-Bucaram (‘FullyRaw Kristina’) is the most popular influencer
in the raw vegan community, with millions of followers on social media. We
met up with Kristina at a local vegetarian festival. One discussion led to
another, and we proposed the idea of a mobile application. TouchZen Media
was soon hired as her mobile application consultants to bring Kristina’s
innovative content and the FullyRaw lifestyle to the iOS and Android
markets. The subject matter expert, Kristina would focus on providing the
exceptional content for the app, while TouchZen would create the perfect
mobile experience to engage, delight and grow Kristina’s follower base.