Overview
The 5 Day Detox is revolutionizing the concept of a detox. Unlike normal
“cleanses” and “detoxes,” Nikki Sharp’s 5 Day Detox provides full meal plans
with 5 meals a day to help you reduce bloating and nourish your body with
vitamins and minerals. User’s were accustomed to using Nikki’s physical
book to work through the detox but Nikki came to us to find ways to enhance
this experience. Nikki had gathered a wealth of information such as the
benefits of a detox, step by step recipe instructions, food substitutions, and
ingredient lists with multiple recipe options. We wanted to bring all this
information into the app without making it too overwhelming for the user.
Results
We wanted the features that were developed to go beyond the functionality
of a standard book. We made a shopping list easier for the user so
everything would be sorted by aisle or recipe. We wanted users to customize
their meal alerts so we built the feature right in during onboarding so you can
set your plan for the week and be notified everyday. The most important
feature was to allow user’s to track their progress and then share their
results. We created a built-in before and after photo feature that allowed
users to easily share their results after completing the detox.
Within a week of release, the 5 Day Detox app become the #1 paid app in
the Food & Drink category. User’s have been sharing their success stories
on social media with the #5daydetoxapp. Nikki is now able to grow her
audience and travel the world while sharing her best selling meal plan.
“Working with Cyrus and his team was a wonderful experience. They are extremely fast with communication, listens to their clients needs and work quickly and efficiently. Can’t recommend them enough!”
-Nikki Sharp
Founder of the 5-Day Detox App
