Overview
The Vegan Bowls Mobile app is a recipe app that provides over 100 plant-based recipes, shopping lists, and guides to help users follow a vegan lifestyle. Born from our wildly successful Instagram page with an audience of over 3,000,000 the Vegan Bowls team approached us to bring their vision to life and build a native app that would provide a seamless and engaging user experience.
We built out an app with a user-friendly interface and intuitive navigation to help users easily browse through the recipes, save their favorite ones, and create shopping lists. We also incorporated useful features such as update serving size, filter recipes, and recipe search.
In addition, the app was designed to be a subscription application with a free trial period to encourage users to try the app and explore its features. We also built a headless CMS system so that the Vegan Bowls team could update app content over the cloud. This system allows the client to easily manage the app's content, such as adding new recipes, updating existing ones, and adding new guides, without having to rely on a developer to make the changes. This not only saves time and effort for the client but also ensures that the app's content is always up-to-date and relevant for the users.
Results
The Vegan Bowls Mobile app has been well received by users, with a near-perfect rating of 4.9 on both the iOS App Store and Google Play Store. Users have praised the app for its variety of recipes, ease of use, helpful guides, and regular updates.
The free trial period offered to new users proved to be a successful marketing strategy, encouraging users to try the app before subscribing. In the first 90 days of launch, the Vegan Bowls Mobile app generated over 10,000 downloads and with a 26% conversion rate.
In conclusion, the Vegan Bowls Mobile app was a successful collaboration between our development agency and the Vegan Bowls team, bringing their vision to life and providing a valuable tool for users looking to follow a vegan lifestyle. The app's high ratings and positive reviews are a testament to the app's quality, ease of use, and user engagement, while the subscription model and free trial period demonstrate our ability to build effective marketing strategies that generate conversions and revenue.
We launched the app with great success. We ran an exhaustive Beta testing program, and since launch we have had little issues. The app functionality is of premium quality, and the user experience is almost flawless. We are continuing to make updates, however to date the project has been delivered above expectations. From an engagement perspective we have had over thousands of downloads, hundreds of paid subscribers and dozens of 5 star reviews.
-Jake McKeon
Founder of Coconut Bowls